For agents looking to expand their reach beyond their existing sphere, Nest’s Farming Program provides a ready-made path to consistent lead generation. Through quarterly direct mail campaigns, agents can target specific neighborhoods with professional postcards designed and printed through Nest Design Center and Envoy. The program takes the guesswork out of farming—helping agents identify mailing lists, scrub data, and deliver consistent campaigns that build awareness over time. By focusing on smaller, repeatable touches rather than one-off blasts, agents can establish familiarity, trust, and long-term relationships in their chosen markets. The program also doubles as a recruitment tool, with customizable postcard templates that can be tailored to attract prospective agents. For agents and brokers alike, Nest Farming turns a daunting marketing tactic into a manageable, high-impact strategy.
